“Community is such an important part of what we do. We want you to feel special, more like a boutique than tack shop. Want you to feel special because you are our customer. We want you to be your best at your sport.” – Entrepreneur, Kathy Holbert
Glitter Rainbow Pony Stickers, Ribbon Boards, de-wormers, liniment, unicorns and Pegasus, saddles and tack, Oh my! A brick & mortar business set to steal the hearts of little girls and indulge the practical equestrian, The Divine Horse, is having their Grand Opening, Saturday August 18, 2018 at 10:00 am in York, South Carolina. Kathy Holbert, owner and equestrian entrepreneur is embarking on her own Cinderella story. Three years ago in Houston, Texas she operated the The Divine Horse web-based business and mobile service for events. Fast forward to a year ago when her husbands job transfer led them to South Carolina, Holbert has since been asked to open a brick & mortar version of The Divine Horse on North Congress Street, York. Holbert says she never would have believed that possible, but God put all the right people together at the right time to make this happen.
Over the last fifty-plus years women have become the predominant purchasers of equines and equine products. Holbert is changing the look of equestrian retail and boosting purchasing power by fulfilling the need to touch, feel and try on product. The Divine Horse includes a boutique atmosphere by providing knowledgeable persons that assist with proper product selection and usage.
Today many parents are becoming involved in equestrian sports and recreation due to their children’s activities, especially mother and daughter combinations. “The ability to cater to mother and child and to dress them readily is an advantage,” says Holbert, “This entails lifestyle changes.” Holbert believes this new dynamic requires a retail convenience factor which has not been previously available. The on-line and catalog purchasing venues provided accessibility, but limited knowledge. General feed and tack stores had limited product and limited customer service. The Divine Horse offers a boutique solution in brick & mortar, mobile and web-based sales.
The Divine Horse is the first retailer to carry BuckWild products, an early carrier of Kim Black Horse Creations, and Knicker Kisses Horse Treats! Holbert is constantly on the look-out for unique products from the practical to the whimsical for her customers. An art gallery is also featured in the boutique carrying Moose Pants Studio , artist Jo Zeller Quentin, from Houston,Texas and they hope to expand to local artists here. Holbert believes the success of her web-based and mobile business is based on providing excellent product knowledge and product availability. She believes that communicating product knowledge to equestrians, whether new and aspiring or fulfilling the needs of seasoned equestrians is the primary goal in customer service.
Now that The Divine Horse has a brick & mortar facility, they are able to become even more involved in the community than before. The Divine Horse mobile business is the primary vendor for the North Carolina and South Carolina Special Olympics, the have also participated in Carolina Equine Rescue and Assistance (CERA) Celebration of the Horse event. The heart and soul of their business is the local community; being involved the local circuits, barns, events and groups is their primary focus. The Divine Horse provides a service for equine professionals where they act as a liaison between the instructor/trainer and equestrian student by creating a tailored supply-list to complement the equestrian experience. The Divine Horse maintains those products in store for quick and simple purchase experiences. They even assist groups in logos, embroidery and t-shirts! This Friday August 17, 2018 The Divine Horse will be hosting a private event, Equine Professional Networking Event from 4-8 PM. All types of equestrian professionals are invited there will be food, beverages and giveaways.All pictures are credit to The Divine Horse.
© MarshTackyTales 2018